After announcing itspivot to podcasts , Spotify appears to have kind of a wonky theme for how to get you to listen to them .
Spotify is examine a playlist feature that will shuffle podcasts in with its algorithmically - generate music good word , theVergereported Wednesday . The Verge ’s Dan Seifert said this play list is signify for listening during morning time commute , but it evidently has some kinks to work out if it plans to see a wider rollout down the line .
Seifert , who portion out screengrabs of the tryout on Twitter , say that all the podcasts he saw were in a foreign language , result the Verge to suspect that the trial was surfaced to Seifert by accident but is being tested in another region . It could also mean that Spotify ’s algorithms are just break down the way that algorithms often do .
Photo: Richard Drew (AP)
https://twitter.com/embed/status/1123561863860707328
The company did not immediately bring back a request for comment about the lineament , but a Spotify spokesperson told the Verge in a statement that it ’s “ always essay Modern products and experiences , but have no further news to share at this time . ”
That the streaming app is tinkering with ways to better surface its produce selection of podcasts makes sense . Spotifyacquireda long ton of podcast literal estate with its purchases of Gimlet , Parcast , and Anchor , and it has big plans to continue expanding its offerings in that stadium .
Thecompany saidlast twelvemonth that it ’s “ focus on fueling the discovery of stories , finish , and community through audio - drive experiences , ” and it views podcasts as “ intact part ” of that finish . It ’s unforced to spend for it , too . In itsQ4 reportin February , Spotify said that it ’s design to spend $ 400 million to $ 500 million this year on podcast learning .
“ grow podcast listen on Spotify is an authoritative scheme for driving top of funnel growth , increase drug user engagement , lower churn , faster revenue growing , and higher margin , ” thecompany said . “ We designate to lean into this scheme in 2019 , both to take exclusive message and to increase investment in the production of content in - house . ”
The interrogative sentence remain , however , whether anyone in reality wants this . I do it that in the morning I ’m either palpate a podcast or music , but never both . To scuffle them in together feels a little helter-skelter and disruptive to whatever experience you ’re seek to have on your way into work — usually a zen one , as contradict to one that ca n’t determine what station to listen to .
That said , however , a reading of this could work . A Discover Weekly - eccentric situation specifically for podcasts related to your interest group , maybe . I can only speak for myself here , but I for one would be super down for that .
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