Beyoncé launches Cécred Haircare.Photo:Kevin Mazur/WireImage; Courtesy of Cécred
Kevin Mazur/WireImage; Courtesy of Cécred
Beyoncéis giving the BeyHive a beautiful gift: her haircare brand,Cécred, is available now.
Fans have been waiting for this moment since May 16 (though some have been begging the Queen to drop haircare for decades), when Beyoncé interrupted herRenaissanceWorld Tour content totease that she’d been “creating”somethingspecialin her Instagram feed.
In a carousel of images that showed Beyoncé styling her hair with unmarked bottles on her vanity, and a much younger Beyoncé getting her hair braided, the megastar asked in the final slide, “How many of ya’ll knew knew my first job was sweeping hair in my mama’s salon?”
Her caption continued, “I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
Beyoncé launches Cécred Haircare.Courtesy of Cecred
Courtesy of Cecred
And while Mrs. Knowles-Carter, 42, embarked on a 39-city tour across the globe,launched her concert filmandeven announced Act II, fans waited, and waited, and likely saved their money (what they didn’t spend on disco-inspired cowboy hats andbottles of her fragrance, that is), too.
“Hair is sacred. The journey begins Feb 20,” Beyoncé wrote in a Feb. 6Instagram postwhich showed clips past (motherTina Knowles’ former Houston salon, Headliners) and present (blink and you’ll miss Bey’s head tilted back in the salon bowl) beforerevealing the forthcoming brand’s name, which weaves together part of her name with the word sacred.
Meanwhile on Cécred’snewly-launched Instagram, the brand reassured: “The rumors are true. Cécred is coming. Mark your calendars 2.20.24.”
And now the wait is over.
It also takes inspiration from Beyoncé’s mother Tina Knowles, who the star watched mix technologically-advanced formulas with rich butters and oils to optimize the health of her clients’ hair.
“I became a mixologist,” Knowles, who joins the brand as vice chairwoman,” toldEssence. “Back then there was no one product that mixed high-tech hair care with the nourishing moisturizers and oils so vital to textured or color-treated hair, so I mixed the two.”
Speaking toEssence, Beyoncé described the remarkable experience of witnessing the physical and other transformations that took place when Knowles tended to her clients.
Speaking of experimentation, Beyoncé’s own decades-long career and the creativity that’s gone into each and every one of her hairstyles (from braids and coloring to hair adhesive and everything in between) helped shaped Cécred, too.
In a press release for its debut, the Cécred team describes the collection as “the difference between a routine and a ritual,” adding that it gives you “the foundation to express your hair in all ways that make you feel good.”
In the collection, a deep-cleaning, but not scalp-strippingClarifying Shampoo & Scalp Scrub($38) a hyaluronic acid-infusedHydrating Shampoo($30), an oil and shea butter-packedMoisturizing Deep Conditioner($38) a keratin-spikedReconstructing Treatment Mask($42), a strengthening FermentedRice & Rose Protein Ritual($52 for 4 treatments), a smoothingMoisture Sealing Lotion($38), a 13-oil blendNourishing Hair Oil($44) and aRitual Shaking Vessel($20 USD) intended to be used to mix the fermented rice and rose protein powder.
The line, which is silicone-free and cruelty-free, is scented with the brand’s signature Temple Oud fragrance.
Beyoncé calls Cécred “a legacy project.”
“[It’s] one that’s probably the most rooted in my ancestry. It’s so far beyond business. Hair is our lineage; it’s our family story,” she toldEssence.
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Given her long-standing commitment to philanthropy, it’s only natural that Cécred will partner with Knowles-Carter’s foundation BeyGOOD to create the BeyGOOD x Cécred Fund and provide cosmetology school scholarships and salon business grants to spread education and foster talent.
While September 4 will forever be known as Bey day, February 20 to us is now Cé day.
source: people.com
