Google had a big 2015 : Itchanged its logotype , divvied up its byplay into startups like Sidewalk , Calico , X , Fiber , and consolidated all those company into one brand namedAlphabet . Now Alphabet is very , very close-fitting to being name the world ’s most worthful company — yes , more worthful than Apple .
The entourage of fellowship that now form Google ’s overarching powerbrand has been doing very well , and was valued today at over $ 500 billion , nigh closing the gap with its Silicon Valley rival Apple . Meanwhile , Apple has not been doing as live . Humans simply are not buying phones like they used to , which could put down Apple , since the company trust on iPhone sale for more than one-half of its gross .
Meanwhile , what does Alphabet have go for it ? Well , Google ( and I signify the original Google ) is still the king of advertising , of course , even when it masquerade as an “ urban think tank , ” and Alphabet ’s offerings are heralding a unexampled age ofautonomous vehicles , secret robots , andscary - fast internet . 2016 will be another great year for Alphabet . It might not be that in force for Apple at all .

If this indeed happens , and Google end up come up to the top spot in all the land , you ’ll want to familiarize yourself with the newfangled ruler of Earth , Larry Page . In asprawling New York Times profile(for which Page himself decline to comment ) , the carbon monoxide gas - founder and CEO is portrayed as a chill dude who mixes it up with non - billionaires :
Larry Page is not a distinctive principal executive director , and in many of the most visible style , he is not a C.E.O. at all . Corporate leader be given to drop a good mickle of time talking at investor group discussion or introducing new production on auditorium stages . Mr. Page , who is 42 , has not been on an earnings call since 2013 , and the best way to observe him at Google I / O — an annual gathering where the company unveil new products — is to dismiss the main stage and pursue the scrum of rooter and autograph seeker who mob him in the moments he step outside closed doors .
Just a regular guy running the most valuable company ever .

Also I estimate that$1 billion Google gave to Apple to stick around on its phoneswas a pretty smart investment after all .
[ NYT ]
Google co - laminitis Larry Page ( bottom ) and Sergey Brin in 2004 . AP Photo / Ben Margot

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