European regulator are examining Google ’s deal to learn Fitbit , even seeking linear perspective from health care providers and the company ’s rival wearable equipment shaper . This appear to be reach Google sudate a little moment , according to aReuters report , because the ship’s company may be planning to pop the question a hold fast toast not to employ Fitbit wellness data to target ads .
Google to regulator , in inadequate : “ We ’re only in it for the ironware , we affirm ! ”
Google announced its $ 2.1 billionacquisition of Fitbitlast November , but it has n’t on the dot been a quick and leisurely merger . At the time of the attainment , Google Senior Vice President Rick Osterloh said the company want Fitbit as “ an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market . ”
Fitbit’s devices, like the Versa 2 smartwatch, collect a ton of health data.Photo: Victoria Song
Google has had honest warning from the EU that its Fitbit acquisition was n’t a done deal , and the companionship has until July 13 to extend yielding to European Commission regulators and make the case that the purchase is n’t harmful to consumer . The commission is slate to resolve Fitbit ’s destiny on July 20 .
Google has said since announcing the acquirement that it would n’t employ Fitbit data in its ad job .
“ The wearable quad is highly crowded , and we conceive the compounding of Google ’s and Fitbit ’s hardware endeavour will increase competition in the sector , benefit consumers and fix the next generation of devices better and more affordable , ” a Google voice told Reuters . “ Throughout this cognitive process we have been clear about our commitment not to use Fitbit health and wellness information for Google ads and our responsibility to offer people with selection and ascendence with their data . ”
But it ’s one matter for a company to aver up and down that it wo n’t use client data in ways that would compromise privateness . It ’s another thing entirely for that society to make a legally binding pledge to that effect to avoid an antimonopoly investigating .
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