Over the years , Google ’s become somewhat notorious forkilling off its task , beloved or otherwise . The most recent injured party happen today , with the announcement that the company ’s support off of a controversial search engine update — one that made constitutional search results and paid - for placementsnearly impossible to distinguish .
“ We ’ve pick up your feedback about the tone , ” nip Google ’s “ lookup liaison , ” Danny Sullivan , in a thread earlier today . “ We always require to make lookup well , so we ’re going to experiment with novel positioning for favicons . ”
Google stressed that the initial revamp was about “ mirroring ” the silken design that the search engine has sweep up for mobile , and that its early tests on larger filmdom were “ positive . ” It just so materialise that the aesthetic freshening madeevery ad look like a goddamn lookup result . A move that would sure be good for its ad business sector , at least on paper .
Photo: (Getty)
Here ’s our full statement on why we ’re going to try out further . Our early test of the design for desktop were positive . But we appreciate the feedback , the trust people place in Google , and we ’re commit to improving the experience.pic.twitter.com/gy9PwcLqHj
— Google SearchLiaison ( @searchliaison)January 24 , 2020
Over the retiring few years , the click - through rates for advertising at the top and bottom of everyone ’s favorite search engine have slidmore than a few part point , and with it , the cost that advertiser are willing to bear Google . As New York Magazine point outroughly one year ago , the cost - per - click that advertisers have been willing to pay to come along in Google hunting was down more than a twenty-five percent between 2018 and 2019 — and during that same time period , while that same act increased for Facebook .
It also notably increase for Amazon — which is probably the first topographic point a slew of us would be look for for cheap cat food in the first shoes . cognize what people need to buy — and when — is catmint for advertisers , which might be why Jeff Bezos ’s baby has gobble increasinglymore of their budgetswith each passing class .
Google , for its part , is in no peril of dedicate up the throttlehold it has over the digital ad ecosystem — along with Facebook , the society stillswallows most of the money that ’s passed around online . But it ’s becoming more and more exonerated that Google ’s feeling that its territory is being infringe on — which might explain this drastic step to crush those click - throughs . It just so find to tread on its user ’s reliance in the process .
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