According to the WSJ , Google is team with online retailers to cook up a standardised way to transport things to customers super tight ( for a fee , of course ) . Sound familiar ? Yeah , Google ’s going after Amazon Prime .
The WSJ ’s sources say that Google has started this ‘ Amazon Prime for other retailer ’ initiative because people have set out searching for merchandise directly on Amazon rather than Google . And Google take to protect its recess ! The current rumored plan is to use Google ’s exist product search in Google Shopping and combine it with a behind - the - scene organization that ’ll calculate out what stock have what in stock and how fast customers can get it . Right now , Macy ’s , Gap , OfficeMax and others have joined with Google . accord to WSJ , it ’ll operate like this :
When shopper place an order on those retailers ’ websites , Google ’s system could quetch in to offer them an option for same - day or perhaps next - day manner of speaking , said a individual familiar with the matter .
So Google ’s not selling anything themselves or shipping anything themselves but will render to solve a problem of laggy transportation from on-line retailers not named Amazon . I ’m down with that . It will be interesting to see what else Google will extend with the service though , given how Amazon is pad its Prime memberships with other features . The Google Prime service is wait to go under a pilot test in San Francisco next year . [ WSJ ]
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