Hasbro Has Officially Trademarked the Smell of Your Childhood: Play-Doh

I have some bad news if you ’ve created a essence that has a sweet , slimly musky , vanilla - same fragrance , with slight overtone of cherry , and the natural odor of a salted , wheat - based wampum . That ’s on the button how Hasbro describes the fragrance of Play - Doh , a smell that many of us associate with out childhood , and a smell thatthe toy maker has officially now brandmark .

Although various forms of modelling corpse predate Play - Doh by many years , the toy , which was created in 1956 andpatented in 1965 , has become the “ Kleenex ” or “ Velcro ” of nondescript blobs of malleable material . Kids do n’t ask to play with clay , they necessitate to play with Play - Doh , which is plausibly one of the reason Hasbro make up one’s mind to trademark and protect one of the toy dog ’s recognizable feature .

The company has assured us there are presently no plans for judicial proceeding now that the trademark is official . “ Registering the iconic Play - Doh scent as a trademark give Hasbro a whole host of fun and creative opportunities in the future , but in the present instant , plan are not currently typeset , ” a Hasbro representative told Gizmodo . Does this mean that Play - Doh - scented fragrances on the visible horizon ?

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