With inflation rates at a40 - twelvemonth high school , there are few places where Americans are n’t feel thefinancial squeeze . In some cases , they ’re pay for the out of sight cost of inflation without realizing it . AsFood & Winereports , the Mary Leontyne Price ofDoritoshasn’t gone up , but customer may find there are fewer chips in every bag than there used to be .
Frito - Lay confirmed it lose weight the weight of a regularbag of Doritosfrom 9.75 ounce to 9.25 ounces , which comes out to roughly five few chip . The change is a classic case of " shrinkflation , " which appears when intellectual nourishment manufacturers make up for the rising costs of ingredients by selling smaller share for the same amount of money .
This practice is specially subtle when it comes for our chips . It ’s difficult forBen & Jerry’sto hide the fact that their icing cream vat have gotten smaller , or for Gatorade to deny they changed the contour of their bottle ( though they may claim their reason for doing so are a design choice rather than a cost - cutting measure ) . But due to the nature of flake suitcase , Frito - Lay can easy take off chips from the same parcel . Thebags are half - fill with airto begin with to keep the chips from being crushed into crumbs in transit .
The Fair Packaging and Labeling Act passed in 1966 requires nutrient manufacturers to print the net weight of their product on the software system , but unless you had the previous weight of a bag of Doritos memorized , you likely wo n’t observe any change . Beyond a nagging sense of dissatisfaction , you may not even be aware of the conflict after tearing start the bag .
Doritos has gone through many changes over the decades , some of which have been better - received than others . Here are13 discontinue Doritos flavorsfrom years past .
[ h / tFood & Wine ]
